cpm & revenue sharing

24advantage publishers have the choice of two different revenue options. You can find a short comparison below. If requested our service team is looking forward to provide additional advice on both options. Don’t hesitate to ask them about sharing their expertise on increasing your individual ad space revenues, too.

revenue sharing Revenue sharing is the preferred by most of our publishers. Unlike the cpm option you don’t earn revenue for the advertising impressions themselves. Instead you obtain a certain percentage (from 50 to 70%) of the sale and lead commission coming from your ad delivery. Payouts with revenue sharing are usually higher.

---

cpm (cost per mille) When you choose this option we pay you a fixed price per thousand ad impressions (for example $0.60, depends on website category and reach). So your earnings just depend on ad impression quantity, performance-based measures are completely irrelevant. That makes the calculation of cpm campaigns slightly easier, but the total receipts are often lower.